Yardley - Packaging
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Established in London in 1770, Yardley has a well-established reputation for producing premium quality, beautifully scented bath soap, talcum powder and fragrances. The task of redesigning the packaging of select items in the existing Yardley talcum powder and bath soap was awarded to us, with the brief to make the merchandise bolder and eye-catching, so as to command a greater shelf presence and higher sales.

After extensive research, we developed packaging that is more modern than its predecessors, yet has retained the essence of Yardley’s classic heritage.