Values Group - Identity
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Values Group required a corporate
identity where the logo and visual
system could be applied with equal
impact in both English and Arabic.

By transliterating the word ‘values’
into the Arabic equivalent, and using
this in a calligraphy style, Mercury
created a unique logo for Values Group.

The colour palette blended with that
of other companies, while a solid
gold band running down the side
of each stationery element ensured strong cohesion in terms of
group-wide identity.