Rasmala Investment Bank - Identity
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Rasmala Investment Bank is a leading regional investment-banking firm, headquartered in the Dubai International Financial Centre(DIFC). The need was identified to redress the lack of consistency in the marketing and communications collateral used across the group, as well as the different systems implemented in Rasmala’s various offices, by streamlining all financial forms and application of a unified visual system. Careful thought and creativity came together in this assignment: we developed a system
that not only allowed for the logical flow of information and could be standardised across all offices, but which also reflected Rasmala’s corporate identity correctly.